Gideon serves as the CEO and Managing Partner and is responsible for strategic partnership initiatives and ventures, equity and debt opportunities, overseeing investment performance, and approving decisions on investments and acquisitions. He also oversees daily operations. Under Gideon's leadership and direction, in the last four and a half years, the GSH Group has raised and placed over $225 million of equity and assembled a portfolio of over 6,000 apartment units in five states, worth over a billion dollars.

Gideon has been featured in INC. Magazine and was selected as one of dBusiness Magazine’s “30 in their 30s” honorees in 2017. He has served on various board and advisory roles for non-profit groups focused on community development and the revitalization of the City of Detroit. Having attended Syracuse University and as a recipient of various grants and scholarships, Gideon and his wife pay it forward by having created the Jaime and Gideon Pfeffer Scholarship Fund, created to support students in need attending Syracuse University.