What happens when you take the fastest growing asset of all time, blend it with the most disruptive consumer credit model and deploy into markets which are yet to develop credit & financial markets, but whose populations are predominantly millennial and mobile native?

You get what might be the most significant financial transformation this coming decade.

Buy Now Pay Later (BNPL) has transformed how consumers view credit relationships in the west. AfterPay, a company that is barely 6yrs old was acquired by Square just 3 moths ago in a deal valuing them at over $40bn.

By spreading interest-free repayments out, and monetizing the purchase via the merchant as a sale channel, BNPL has taken a major chunk out of traditional credit card providers market share, and is tipped to continue on that growth trajectory in the coming years. In developed nations alone, BNPL usage has skyrocketed 81% over the 12 moths.

Then we have Bitcoin. It’s maturation from a ‘payments network’ into a 'digital collectible’, and now into ‘pristine collateral’ has seen it’s total network value explode over $1T, and as the momentum continues and it enters the next era of its life, we will see it grow to double digit trillions and form the backbone of a new type of “digital collateral” that is globally accessible, perfectly liquid, infinitely divisible and whose property rights are guaranteed by math.

Lastly we have Emerging Markets. In 2020 alone we’ve seen $9.1bn invested in Latin American fintechs in a bid to modernize their non-existent infrastructure. The pace of innovation in EM economies is staggering, and despite the flood of capital, BNPL has a 0% penetration because credit markets just don’t exist.

The opportunity to use Bitcoin to transform these markets and effectively have them leapfrog the west is staggering.

The Emerging Market Opportunity

It is known that robust credit offers greater financial stability and provides additional opportunities to plan unforeseen economic events. Developing nations have typically lacked access to traditional financial services, but with their ubiquitous usage of smartphones and record ownership of crypto assets, a new market opportunity has arisen.

Globally accepted crypto assets like Bitcoin, now bridge the gap and allow services that have traditionally been too expensive to offer, to flourish in these developing nations. Amber, an application that offers frictionless access to bitcoin is now breaking ground on an entirely new opportunity via its Bitcoin backed Buy Now Pay Later (BNPL) product.

Residing at the nexus of Bitcoin, BNPL and Emerging Market Economies, Amber is literally carving out its own spot in the history books, in a segment of the market that is yet to exist but will form part of the greatest wealth transformation we’ve seen since the rise of the internet.

Join our webcast on December 2nd, 2021 and learn how Amber is scaling this 144 million crypto wallet market opportunity.